CREATIVE

Client: DSe (Dick Smith Electronics)

From 2001 until 2009 Vanillacream was embedded as part of the DSE advertising and marketing department working on catalogues and brochures and instore marketing collateral. Over that period we continued to support DSE in various roles right through to studio management until 2009. To numerous to mention we worked extensively in print and digital mediums.

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WEBSITE

From the humble beginnings in early 2005 where Vanillacream was commissioned to concept the first true redesign of the DSE website, we saw several design reiterations until creatives were taken to a launch level in late 2007. In a period on going until 2009 The DSE website saw 3 additional rebranding refits as the company changed profile.

Vanillacream's role was exclusively focused on concepting & creative design for most online and digital mediums including website, landing pages, HTML Email Marketing,animated banner ads, instore flat screen and computer displays.

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Instore Promotions

Extensive instore point of sale (POS) animations were created for both the DSE and Powerhouse stores. Animations required to be legible from small laptop displays to large format wide cinema displays.

Various Instore Movie samples:
 

+ DSE Care Movie
+ DSE Rent Smart Movie
+ DSE Power House Kiosk Movie
+ DSE Interest Free Movie

 

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Power Squad MIcro Website

The Power Squad Micro website was built to support the installation and delivery service of the same name. Though attached to DSE it ran independently and needed an online presence to suite. Vanillacream concepted the creative design, website HTML templates and CSS with supporting Email Marketing (EDM) templates and banner ads.

 

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Copyright © Vanillacream – Creative Design Services. In reflection of our policy of production transpaerncy we attempt to acknowledge all parties involved in our projects and provide due credit. Any questions relating to these acknowledgements please contact us. Honesty is the best policy.