Client:Dick Smith Advertising
Project: Website Creative Development (2007-2008)
Related Projects: Advertising and Marketing Collateral, Instore Digital Promotional Animations
Details: As Dick Smith Electronics entered a new phase of brand re-development the current website, that had seen very little change in almost 10 years required a transitional phase of creative updating. Taking into account the current print positioning, Vanillacream was commissioned to consult and assist in moving the Dick Smith Electronics brand online. As part of this transitional process rules and guidelines for various banner advertisements to new product landing pages was required. Vanillacream has recently won the contract for the complete website creative re-design. Vanillacream continues to consult and support Dick Smith Electronics web team in the upgrading of the current website and future website creative.