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Project: Branding Management & Marketing Collateral (2003)
Details: 'The patterns of summer' was the driving concept behind the 2003 surf wear buyers guide. Entering the new years summer market with a variation of patterns and styles far removed from the previous years winning styles, Wahine wanted to emphasis the new range and mix and match combinations as easily and as straight forward as possible to the resellers market. (The Wahine designs were developed as part of the Penfold Buscombe Design Studio)
