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Project: Branding Management & Marketing Collateral (2002/2003)
Details: A European car in an Australian market. The primary purpose of this client is information delivery about the strengths and capabilities as well as the style attributed with every Volkswagen vehicle. Maintaining brand integrity, specifications brochures, photographic art direction and marketing collateral were needs to convey VW as a leader in the Australian new vehicle environment. (All VW designs were developed as part of the Penfold Buscombe Design Studio. From design conception to pre-press Vanillacream handled the entire process for all materials displayed and many more)
