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Project: Branding Development & Packaging (2007-2008)
Related Projects: Web development, Direct Email, Print & Packaging, Animation & Motion Graphics
Details: With a new sub brand of the Lincoln Electric family being created PowerCraft required and complete brand creative. To be used for all the Lincoln Electric welding accessories the creative process required logo development, creative styleguide, various print and packaging styles, magazine advertising, product photography and extensive image retouching. The core aim of the process was to create a brand that would sit comfortably within the world wide Lincoln Electric style yet sit exclusively by itself.
