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Project: Advertisng and Marketing Collateral (2001 – 2007)
Related Projects: Instore Digital Promotional Animations, Website creative
Details: For an extended period Vanillacream has designed for and now maintains the role of Creative Direction to all print, packaging and digital mediums for the Dick Smith Advertising department. Working with internal and external advertising / production companies Vanillacream oversees all the promotional creatives to ensure consistency is kept in look / feel / presentation for all 3 of the DSE brands : Dick Smith Electronics, Dick Smith Power House, and Tandy. Vanillacreams role also consists of creative concepting, design and production of both digital and print promotions for in-store and domestics distributions.
Products shown require the contribution of several parties both internal to Dick Smith Advertising and external production to achieve final results.
