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Project: Instore Digital Promotional Animations (2007 – 2008)
Related Projects: Advertising and Marketing Collateral, Website creative
Details: As part of the ongoing monthly campaigns all Dick Smith Electronics stores require constant development of instore support promotions. The most logical space for these promotions are the numerous digital displays across the stores. To compliment either a current tv commercial, vendor sponsored promotion, or simply informing customers on what's new is all covered by our creation of installable animated screen savers with direct translations to DVD video.
